In this webinar, learn how customers’ focus has shifted from “environmental issues” to Human Capital Issues. We will unravel why DE&I accountability and performance communication is critical to consumer purchase behavior. We will review the recent consumer research by The Conference Board and unpack how to communicate key messages to consumers to impact their purchase intent.
By participating in this program, you will learn how to:
1. About the most recent research on what consumers value regarding human capital performance.
2. How to create a compelling narrative about your DE&I performance to address consumers’ demand for transparency.
Your board, investors, employees, and customers want to know how your organization is doing in the DE&I area and how it matters. You can show this using data-driven, evidence-based approaches.
This webinar is an opportunity to take away actionable information and techniques from an expert in the field. Don’t miss it.
This webinar is ideal for:
to gain clarity on how to meet demands for disclosure.
interested in keeping their finger on the pulse of the most significant single line-item expense.
who care about understanding the ROI from money spent on people.
who want to evaluate the quality of their portfolio companies.
In this webinar, learn:
- The current trend in consumer sentiment.
- The practical methods and techniques to quickly generate this information.
- The trade-offs of DIY vs. outside help.
- The importance of benchmarking your EEO-1 data.
The Author and Speaker
Solange Charas, PhD., Founder and CEO at HCMoneyball, Public Company Board Director, Big 4 Consultant, CHRO, and Co-Author of “Humanizing Human Capital,” as well as hundreds of scholarly articles and book chapters. She has frequently appeared as the keynote speaker and human capital subject matter expert in webinars, podcasts, interviews, and panels.
She focuses on optimizing human capital’s impact on the enterprise from a brand and financial perspective. Solange is a Distinguished Principal Research Fellow at The Conference Board and is a faculty member at Columbia, USC, and NYU, teaching in the Masters of Human Capital Management programs.